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70% of change initiatives fail. Not from bad intentions but from commitment drift—the structural decay of promises over time.
of organizational change initiatives fail to achieve their stated objectives
Urgent demands crowd out important commitments
"We still believe in this, we just can't focus on it right now"
People who made commitments leave; successors inherit without conviction
"That was the previous team's initiative"
Metrics replace the goal itself
KPIs improve while commitment erodes
Commitment expands beyond capacity or contracts to irrelevance
"We're still doing it, just modified"
Commitments fail because people don't follow through. Solution: More accountability.
Commitments fail because they're not architectured to persist. Solution: Commitment Architecture.
Change initiatives fail not because of bad intentions but commitment drift—the structural decay of promises over time. Without commitment architecture, initiatives erode through priority shifts, turnover, goal displacement, and scope changes.
Commitment drift is the gradual erosion of organizational promises over time. It's the natural result of operating without commitment architecture. Priorities shift, people change, metrics substitute for outcomes.
Through Commitment Architecture—structural features that make promises resistant to drift. This includes binding mechanisms, governance protections, and accountability systems that track persistence.