All Diagnostics
Founding Erosion
Is Our 'Why' Being Forgotten?
Answer these five questions to assess whether your organisation's narrative is drifting from its founding story.
Has the language used to describe your organisation's mission changed meaningfully over the past 5-10 years, even if the formal mission statement hasn't?
Do newer team members interpret the mission differently than founding or longer-tenured members?
Have success metrics shifted from measuring mission impact to measuring organisational growth or efficiency?
When strategic decisions are made, is the founding purpose explicitly referenced, or has it become assumed background?
Could your organisation's current activities be justified under a different mission statement entirely?
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