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Advertising cycles exhibit all characteristics of fragility cycles: short-horizon (metrics over minutes/hours), volatility-seeking (novelty/conflict spike attention), extractive (attention captured without responsibility for effects), zero-sum at scale (finite aggregate attention), and scale-rewarding (centralisation incentives).
Meaning systems are inherently cumulative, relying on trust, continuity, and gradual refinement. When subjected to short, volatile, extractive cycles, these properties erode predictably.
DM Section 5