Loading...
Loading...
The use of founding myths and storytelling to stabilise institutional identity across generations. Myth operates by abstraction rather than precision, compressing complexity into symbols and moral narratives that are necessarily ambiguous. This ambiguity allows myths to remain relevant but decouples them from specific institutional commitments.
A university's founding myth of 'bringing light to darkness' provides identity across centuries but constrains nothing—it can justify a research focus, a teaching focus, or a commercial focus equally well.
IMG Section 2