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Memory that relies on meaning being inferred, retold, and recontextualised by successive actors. Narrative memory is interpretive by nature—as institutions evolve, narratives adapt to new circumstances, leadership, and pressures. This flexibility makes narrative an unreliable carrier of purpose across time.
A company's founding story of 'disrupting the industry to empower users' is retold by each CEO to justify their current strategy—the narrative persists while meaning shifts.
IMG Section 2