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The default state of institutional governance where each individual decision is locally rational and each reinterpretation appears reasonable, yet without a semantic anchor, the accumulation of small semantic shifts produces a materially different institution. Drift emerges as an emergent property.
Over twenty years, a public broadcaster makes hundreds of reasonable programming decisions, each justified by audience data and budget constraints, until it has become indistinguishable from commercial competitors—no single decision was drift, but unanchored interpretation produced it.
IMG Section 5