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A behavioural-systems theory of enforcement-free compliance. Rather than forcing desired behaviour through monitoring and punishment, AoE designs systems where the preferred action is simply the easiest action. Core thesis: 'People don't rise to the level of their values; they fall to the level of their systems.'
Spotify's subscription model achieves near-zero piracy not through DRM enforcement but by making legal streaming easier than torrenting. The architecture of ease eliminates the friction differential.
AoE Section 1