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F
The difference in effort, time, or cognitive load between taking the preferred action and taking an undesired alternative. When F > 0, the preferred action is easier. AoE designs maximise F by reducing friction on the preferred path and/or increasing friction on alternatives.
Before PSC: applying for grants requires 200 hours of proposals (high friction). Alternative: not helping beneficiaries (zero friction). F is negative. After PSC: capital recycles automatically. F becomes positive.
AoE Section 2.1