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irsa.institute › design-2026
A design decision made in code is a decision made 360 times. These are the repeating shapes underneath the site, built as real pages with real data so they can be read rather than imagined.
Every page below runs on the same 12-column field, the same serif-against- condensed pairing, and the same colour discipline: greys carry the structure, seal is the institutional signature, and ochre marks the thing being pointed at. Nothing spans the same width twice.
▶ Start with the site and read it the way a stranger would — the navigation, the six sections and the footer are all real, and every count, paper, status, deployment figure and the one external citation is read from the live data files. What is below is the same material seen from the other side: the ten repeating shapes, one page each, for looking at a template rather than a page.
Route counts are the reason to design the template rather than the page. Explainer alone is 70.